Our story

We are entrepreneurs for Entrepreneurs!

At Leading Lines, we believe in empowering startups and fostering innovation across borders. Founded with a vision to provide exceptional startup support and growth strategies for startups with international view, we have established a strong presence in the UK and are now proud to extend our services to the UAE and the GCC region.

Meet Our Team

We are a dynamic team of experts, entrepreneurs, and specialists who truly understand the journey of startups and founders. We’ve lived it, worked it, and succeeded in it, tackling challenges across building ventures, sustainability, AI, growth, investment, and more. What sets us apart is our ability to see beyond borders, offering a global perspective that addresses the unique needs of entrepreneurs no matter where they are. With diverse experiences and a holistic approach, we provide comprehensive support to entrepreneurs and startups, empowering them to overcome challenges and thrive locally and internationally. Our expertise makes us the trusted partner for founders looking to grow, scale, and succeed.

We bring the insights, tools, and strategies to help startups move faster, grow smarter, and stay ahead. We collaborate with the best leaders to design and deliver the support that truly make a difference, support that empower founders, build ecosystems, and drive innovation across sectors.

Omran Al Habbal

Chief Executive Officer

Maxim Hamida

GCC & MENA Program Director

Rawan Atassi

EdTech Lead and Consultant

Maddie Booth

Sustainability and Circular Economy Lead

Cara Wolvaardt

Digital Marketing Specialist

Sana Tarabay

Communication Manager & Director

Arwa Kalash

Creative Director

Khaled Alabssi

AI Solutions and Emerging Tech Lead

Meet our Experts and Mentors

We believe to be the best you must work with the best

Hasan Dayoub

Ai Design Management

Shammi Raichura

Uber Operations & Social Impact Lead

Majed Al-Rashed

FinTech Expert and Consultant

Rawan Aladwan

Business Development & Strategy

Simon Spink

Innovation Management

Huw Sparkes

Investment Manager

Lee Lam

Business Consultant

Mike Allen

Business Doctor & Mentor

Adela Alonso

Branding and Strategy Consultant

Daniel Lowther

Fintech PR Specialist

Asmaa Gamal

BizDev & Partnerships Expert

Mohamad Sabouneh

Strategy Consultant

Join Us on the Journey

At Leading Lines, we’re more than just a support service; we’re your strategic partner.

Join us as we continue to innovate, adapt, and elevate the startup journey for founders and entrepreneurs across the UK, UAE, and KSA.


We would love to hear from you!

We are here to help you